Executive Team

Your Allies.

The ConsumerMedical executive team is your ally for better benefit programs, increased employee engagement, lower healthcare costs and more satisfied employees. We work hard to make sure our services are top quality and highly valued by both your employees and your leadership team.


David J. Hines
CEO and Founder

David founded ConsumerMedical in 1996 after twelve years in health care and information systems. David believes that consumers can help fix our health care system and that high quality, efficient clinical care can only be achieved when patients are well informed about their options and actively participate in decisions relating to their care.

Kyle Bray
Chief Operating Officer

Kyle is focused on establishing and managing company priorities to competitively meet market needs. He is also responsible for day-to-day operations of the company with sole oversight over operations/call center, research, technology, and finance.​ Prior to joining ConsumerMedical, Kyle served as Chief Operating Officer of MEP Health, an innovator in outpatient and emergency care,​ and was Vice President of Medical Record Review Operations for Inovalon.

Kevin Kickhaefer
Chief Revenue Officer

Kevin leads Sales, Business Development and Account Management with over 23 years working in the healthcare industry. Prior to joining ConsumerMedical, Kevin led Sales and Market Development for Bloom Health, the first carrier-based private exchange in the United States. He also drove sales for CIGNA within their National Accounts team and Aetna within their middle market teams by working with consultants and employers. He worked closely with the product and marketing teams to innovate and deliver Advocacy solutions. He routinely led the country in production for both CIGNA and Aetna.

Cindi A. Slater, M.D.
Chief Medical Officer

Cindi leads our physician staff and is responsible for our clinical strategy. She received her M.D. from the University of Pennsylvania and is board certified in internal medicine. Dr. Slater is a Clinical Instructor of Medicine at Harvard Medical School and practices internal medicine at the Brigham & Women’s Hospital in Boston.

Sue Lewis
Chief Product and Strategy Officer

Sue leads Product Management and Innovation and Marketing, and works with all levels of the organization to align goals to the company’s mission and vision. Sue has held numerous executive management positions in public and high-growth companies, including StayWell, Optum/UnitedHealth Group, IncentOne and Gordian Health Solutions. Most recently, Sue served as Chief Product and Strategy Officer and General Manager, Payer Markets for StayWell. She has a passion for solutions focused on increasing the role of consumers in managing their health and healthcare decisions.

Janet Claflin
Senior Vice President, Operations

Janet leads business operations including service delivery, contracting, IT, finance and human resources. Prior to joining the company, Ms. Claflin served as Chief Operating Officer of MetaWorks, Inc., a health analytics consulting firm, and spent eighteen years in the financial services industry with responsibilities ranging from bank branch operations to compliance and fraud management.

Melissa Harrison
Senior Vice President, Account Management

Melissa leads the Account Management and Account Services departments with close to 20 years experience in the healthcare industry. She was formerly Assistant Vice President, Client Solutions, for The Health and Wellness Institute where she oversaw strategic management of seven departmental areas and was a key member of the company’s leadership team. Melissa has also held leadership positions at Blue Cross Blue Shield of Rhode Island and UnitedHealthcare of New England, Inc.

Rich Gaffney
Senior Vice President, Finance

Rich is a CPA and leads the accounting and finance function at ConsumerMedical. He brings over 25 years of experience—both private and public. He was a manager with Pricewaterhouse Coopers with responsibilities for both domestic and international engagements including servicing the Philip Morris family of companies (General Foods and Kraft Foods.) Additionally, Rich held leadership positions at various other companies before forming The Rich Gaffney Group, a professional services firm providing CFO support services. Rich graduated from Northeastern University with a Bachelor of Science in Accounting.

Kevin Green
Board Member & Strategic Advisor

Kevin is CEO and Founder of TripleTree, an independent, research-driven investment banking firm, focused on developing the firm’s advisory and principal investing services. He applies his significant operational, transactional and capital raising skills gained in the public and private marketplace to advise clients such as ConsumerMedical on maximizing growth and value. Prior to founding TripleTree, he held several senior executive positions at private and public companies in the healthcare and technology industries.

Bill Pelfrey
Board Member & Strategic Advisor

Bill helps identify product, partnership and growth opportunities using his experience from a series of diverse management roles at major U.S. corporations. He has been a senior executive at UnitedHealth Group, including President of Optum, UHGs premier decision-support company, President of UHG Consumer Solutions, and a managing director at Piper Jaffray.